Being Told Painting Is Fake Changes Brain's Response to Art

ScienceDaily (Dec. 20, 2011) 

Being told that a work of art is authentic or fake alters the brain's response to the visual content of artwork, Oxford University academics have found.

Fourteen participants were placed in a brain scanner and shown images of works by 'Rembrandt' -- some were genuine, others were convincing imitations painted by different artists. Neither the participants nor their brain signals could distinguish between genuine and fake paintings. However, advice about whether or not an artwork is authentic alters the brain's response; this advice is equally effective, regardless of whether the artwork is genuine or not.

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